Bloom Up

a film by Mauro Russo Rouge 

Pet shop owners by day and swingers by night, Italian couple Hermes and Betta are, in most ways, regular people. In this honest, sex-positive look at the swinger lifestyle, director and cinematographer Mauro Russo Rouge is invited into their lives with no moment off-limits, crafting a portrait of a relationship that gives equal weight to the mundane yet strangely fascinating logistics of organizing sex parties as it does to the act itself.

Shot in a rich visual style that is deeply sensual without ever feeling vulgar or exploitative, the film is an intimate exploration of the deep love and complex challenges one polyamorous couple shares.

“A sweet documentary portrait of two people testing the limits of sexual desire.”
–Chicago Reader

“An exciting and intriguing film about the world of swingers.”
–Le Petit Septieme


August 12, 2022
Quad Cinema – New York City
August 19, 2022
Laemmle Noho – Los Angeles